Nicotine Pouches - The Future Of Next Generation Nicotine Products?
In recent times, the popularity and usage of nicotine pouches by adult users has seen a stark rise compared to where they were in the market just a few years ago.
Nic pouches may be something you already stock, or something that you are considering stocking in the not so distant future but unsure of what the benefits of them are, or what the best options are to stock.
We've written this short yet informative blog to give you an insight to how nicotine pouches are leading the way for next gen nicotine products as well as what we offer here at EDGE Vaping with our own premium quality nicotine pouches that have recently launched.
Why Nicotine Pouches Are Growing In Popularity With Adult Users
The UK Nicotine Pouch market has seen unprecedented growth over the last two years, with many adult users preferring to use a more discreet and convenient way to consume nicotine in the form of nicotine pouches.
With EDGE Nicotine Pouches being slim in size, they do not cause any bulging of the lip when in place, meaning ultimate discretion is offered whilst the nicotine absorbs through the gum. And as they do not omit any smoke or vapour, users are allowed to use them wherever they may be, without causing any disturbance to their day or routine.
With a wide range of flavours as well as tapered nicotine strengths to cater to all levels experience with nicotine, whether that be a complete pouch novice to someone who's more experienced with nicotine and have a higher tolerance, nicotine pouches are suited to anyone seeking an alternative nicotine product!
How EDGE Nicotine Pouches Are Leading The Way For Quality And Compliance
We recently launched EDGE Nicotine Pouches which have been met with widespread acclaim from consumers and retailers alike. Just like our e-liquids, EDGE Nicotine Pouches are made in the UK at our state of the art facilities, and prior to the full launch of our pouches, we conducted in depth consumer research, comparing our own brand to other leading brands sold at convenience store level
EDGE Nicotine Pouches Are Best In Show
As the graph shows, EDGE nicotine pouches scored the best rating on every measure which was tested. With a wide gap between EDGE and Nordic Spirit, which are the current best selling brand of pouches in the UK, it shows that our nicotine pouches really are a cut above the rest and are leading the way on consumer satisfaction.
How EDGE Are Taking Responsible Leadership Before Regulations
Despite the current landscape for nicotine pouch regulation having a clear gap with the market largely unregulated, EDGE are taking a responsible leadership stance by operating ahead of proposed impending regulations.
The Tobacco and Vapes Bill has clearly stated that a restriction on age to purchase, as well as a maximum nicotine strength cap and stricter marketing regulations are all due to come into force for the UK market very soon.
EDGE Nicotine Pouches are capped at 20mg nicotine strength, as well as having ethical packaging with a strong advocacy for youth protection and responsible retailing.
Top Tips For Ranging Nicotine Pouches In Your Store
Stock Consumer Favourites – Always ensure that you keep a good stock of the most popular flavours of nicotine pouches, as this will ensure that you meet consumer demand. The EDGE Nicotine Pouch range features 5 flavours, all of which are the top market sellers based on consumer research. Whilst Mint flavour pouches remain the most popular, it’s also worth catering to those consumers that may want a more fruity flavour.
Engage With Customers To Gauge Interest – Nicotine Pouches are still relatively new to the market and it’s only in recent years that they have started gaining popularity and being used more frequently by adults in the UK. Discuss the topic of pouches with your customers when you can, to see if it’s something they’re potentially interested in trying.
Educate Yourself & Your Staff On The Topic Of Nicotine Pouches – Take some time to read up about nicotine pouches when you can, as this will help you become more informed on the topic and you’ll then be able to pass this on to staff during training sessions as well as educating customers and answering any questions that they may have about nic pouches.
Display Nicotine Pouches Prominently – Due to the size of nicotine pouch cans being small, purposefully designed that way to make them more transportable, they can easily get lost in the background of your gantry, where you may display your other nicotine products. Ensure that nicotine pouches take a prominent position and remember; eye level is buy level!
Don't forget...Our October Promotion is focused on EDGE Nicotine Pouches! Until the end of the month of October, you can get one free Outer of Nicotine Pouches with every £50 spent on our website (maximum 4 free Outer's per order)