Brand New Flavours Launch Into The UK's Number One E-Liquid Range For 2024!
The EDGE Vaping Core range of 50-50 e-liquid has become a staple for UK vapers for a number of years, having risen since 2017 to become the UK's most popular freebase e-liquid collection generating retail success for stockists around the country.
We know EDGE customers love our minty menthol flavours in particular, and that's why we are excited to announce the launch of 3 new refreshing flavours available online now from our exclusive trade store, and soon to be in distributors near you!
Table of Contents
- Brand New EDGE Core E-Liquid Flavours
- Blackcurrant Menthol
- Menthol
- Mint
- New Nicotine Strengths For Classic EDGE Core Flavours
- Why Stock EDGE Core: The UK's Favourite E-Liquid Range
Brand New EDGE Core E-Liquid Flavours
The EDGE Core 50-50 range has been delivering retail success for all our stockists since 2017 and is cemented as the UK's number one e-liquid brand by unit sales in traditional retail, with 42% of all e-liquids sold in Convenience alone being EDGE products*.
Why have we decided to add these SKUs to the collection?
EDGE customers love our refreshing minty e-liquids, with Very Menthol being our long-standing best seller and the UK's number one best selling e-liquid flavour in traditional retail*. Not to mention the UK's best-selling fruit flavoured e-liquid in traditional retail is EDGE Blackcurrant* - that's why we have decided to combine these elements and diversify our mint/menthol offering to help retailers like you meet consumer demand and generate repeat footfall by satisfying emerging and established customer preferences.
*NielsenIQ: Latest 52we 1st June 2024
EDGE Blackcurrant Menthol
- A combination of the UK's best selling menthol and fruit e-liquid flavours with an established customer base
- Available in 3mg, 6mg, 12mg & 18mg freebase nicotine strengths to meet all demand
- Only £4 per SRP (5 x 10ml bottles)
- One of the top 8 best-selling e-liquid flavours in vape stores*
Blackcurrant Menthol is an established favourite amongst UK vapers and generates consistent sales wherever it is stocked.
By adding this new addition to your own EDGE offering you will capture additional revenue from shoppers who may currently only find this kind of flavour profile in vape stores or online.
TPD-compliant, blended to a 50-50 recipe balancing PG and VG content to deliver excellent flavour and a satisfying amount of vapour with every puff.
*OLC Own Label Sales, 2023/24
EDGE Menthol
- UK consumers have consistently expressed a desire for simple, milder menthol e-liquid profiles
- Available in 3mg, 6mg, 12mg & 18mg freebase nicotine strengths to meet all demand
- Only £4 per SRP (5 x 10ml bottles)
- One of the top 8 best-selling e-liquid flavours in vape stores*
EDGE Very Menthol has been the UK's top selling e-liquid flavour for a number of years according to Nielsen unit sales, but packs a double-menthol hit with a peppermint element.
Our latest insights have identified a growing consumer demand for a milder, simple menthol e-liquid profile, which prompted the launch of the new EDGE Menthol.
By incorporating this into your store's range alongside Very Menthol you can capture an expanded demographic of menthol consumers by catering to both preferences while retaining a well-established and trusted brand image.
TPD-compliant, blended to a 50-50 recipe balancing PG and VG content to deliver excellent flavour and a satisfying amount of vapour with every puff.
*OLC Own Label Sales, 2023/24
EDGE Mint
- The latest insights confirm that simple mint profiles perform very well in a variety of retail locations
- Available in 3mg, 6mg, 12mg & 18mg freebase nicotine strengths to meet all demand
- Only £4 per SRP (5 x 10ml bottles)
- One of the top 8 best-selling e-liquid flavour profiles in vape stores*
The New EDGE Mint e-liquid is designed to cater to an established consumer base with a preference for a more simplistic vaping experience, removed from blends perceived to be more intese or complex.
It is well evidenced that the most successful vape ranges feature a diverse selection catering to differing consumer preferences, and EDGE Mint presents you with an opportunity to achive that success by integrating this new SKU alongside your current ranges.
TPD-compliant, blended to a 50-50 recipe balancing PG and VG content to deliver excellent flavour and a satisfying amount of vapour with every puff.
*OLC Own Label Sales, 2023/24
New Lower Nicotine Strengths Added To Classic EDGE E-Liquid Flavours
Classic freebase e-liquid flavours still account for over 90% of all e-liquids sold in Convenience retail, and EDGE customers prefer the lower nicotine strength options, with 3-6mg being among our best selling SKUs.
With this in mind we have expanded two of our most popular Core flavours, Strawberry Milkshake and Cherry Ice Menthol, to now include a 3mg freebase nicotine strength variant.
Stock these additional strengths now to ensure you are catering to the evolving needs of UK vape consumers, and provide a comprehensive range that allows them to taper their nicotine strength if they choose, so you can support their journeys for longer and retain their custom as a result.
Why Stock EDGE Core: The UK's Favourite E-Liquid Range
EDGE Core represents one of the most secure choices for your store when building a vaping product offering that delivers excellent return on investment. As the UK's number one vaping brand by unit sales, EDGE comes with a ready-made customer base for you to tap into and inspires consumer confidence as a trusted brand; recognised for quality, safety, flavour choice, and affordability.
The UK's Number One E-Liquid Brand
According to the latest data (NielsenIQ: Latest 52we 1st June 2024), EDGE vaping's Core range is still the UK's number one freebase e-liquid brand, selling more units than any other competing brand in retailers across the country.
A Diverse Offering Of Top-Selling SKUs Driving Revenue
EDGE Core features 17 of the top 20 best selling vape SKUs in Convenience retail (NielsenIQ Unit Sales: latest 52 weeks as of 1st June 2024) and 42% of all e-liquids sold in Convenience retail alone are EDGE branded. Achieved by offering sought-after flavours in a diverse range of strengths to meet varying demand, with EDGE Very Menthol being the number 1 vape flavour in the UK, and EDGE Blackurrant being the number 1 fruit flavour.
Freebase E-Liquid Is In Demand
Classic freebase e-liquid flavours (not bar/nic salts) account for over 90% of all e-liquids sold in Convenience retail - making EDGE Core vital to your sales. Carrying a comprehensive range of these flavours is crucial as the latest insights confirm that consumers are shopping elsewhere because they strugggle to find new flavours in Convenience retail locations.
300,000+ Loyal EDGE Customers
We regularly serve over 326,000 happy customers through our online B2C store , and over 2,500 retailers through our exclusive trade portal - not to mention the thousands more who buy their EDGE Vaping products from wholesalers across the country. By Stocking EDGE Core you could tap into this extensive customer base and drive sales in your own store.
A Trusted Brand That Inspires Consumer Confidence
EDGE customers regularly tell both ourselves and the retailers that stock our ranges that EDGE is their trusted go-to because they love our dependable quality, affordable pricing and the range of flavours and nicotine strengths we offer - there is a reason we are consistently the UK's number one vaping brand.
Helping People Achieve a Healthier Lifestyle
While not risk free, vaping is confirmed to be at least 95% less harmful than smoking tobacco. As a part of the UK Government's Swap To Stop Scheme EDGE vaping products are officially provided by Stop Smoking Services across the country including via North Yorkshire and Bury County Councils. Once these consumers have exhausted their provided allowance they will turn to retailers like you to find the EDGE products they need to continue that journey, generating opportunities for EDGE stockists.