About edge vaping
Founded in 2017, EDGE Vaping is proud to be the UK’s No.1 vape brand*. Our mission is simple: to help people worldwide quit smoking through cutting-edge innovations in next-generation nicotine products, including our premium vape devices and liquids.
Over the years, EDGE has earned its place as the best-selling 10ml e-liquid brand in total retail, with our products available online and in thousands of retail locations across the UK, including Sainsbury’s, ASDA, the Co-Op, Nisa, and more.
As passionate advocates for smoking cessation, we proudly partner with local councils and supply Stop Smoking Services throughout the UK as part of the UK Government’s Swap to Stop scheme, making a meaningful difference in the fight against smoking-related harm.
What sets EDGE apart? We don’t just sell vaping products—we manufacture them ourselves. Based at our headquarters in Manchester, our team brings over 10 years of vaping industry expertise to every product we create. This allows us to deliver premium quality vape ranges at affordable prices, giving the perfect balance of quality, choice, and value.
About edge vaping trade
After seeing resounding success with the EDGE brand being sold at the consumer level, it was circa 5 years ago that EDGE branched out to create another arm to the business; EDGE Trade.
EDGE Trade was created as an outlet for all EDGE products being available to purchase from ourselves at wholesale prices, meaning that buying directly from us at the best price possible.
EDGE Vaping products are available in a wide selection of national wholesalers such as Bookers, Parfetts, Bestway and more but we've ensured that buying any of the EDGE product ranges directly from us on the Trade platform will give the best price possible to aid in offering the best margins for your profits, as well as giving access to the entire EDGE product catalogue compared to the limited ranges available at Wholesalers.
EDGE Trade operations explained
We wanted to give an insight to how operations within the EDGE Trade channel work, as we do things a little bit differently compared to other wholesalers and how our operations today differ from how they used to be in the early days which some of our long standing customers would remember.
No Sales Representatives
Some of our Trade legacy customers may remember us having on the road Sales Reps visiting their stores in recent times, as this was something that we used to utilise but after internal reviews and restructures, this role was made obsolete as we moved towards a single Account Manager overseeing daily operations within the Trade side of EDGE for a more streamlined and personal approach.
Ordering Stock Has Never Been Easier!
With our newly designed website offering a seamless customer experience, it's never been easier to order your EDGE stock. You can either use the website to place your order or reach out to your Account Manager, who can manually process your order, generate an invoice to email to you and then follow the checkout procedure, and we take care of the rest!
Access To Special Offers & Promotions
Whilst buying directly from EDGE Trade ensures that you get the best price possible, we do occassionally run limited time offers and promotions across the EDGE Vaping range catalogue, and you can be the first to know about these by being subscribed to our email newsletters or checking back on the Trade site for any adverts of the promotions.